By Jeffrey A. Rendall, Images Courtesy of Sunice
MONTREAL, CANADA – Golf and skiing really have very little in common, but that doesn’t mean that golfers can’t take a page out of ski fashion to improve their looks – and performance – on the links.
That’s exactly what Canadian golf apparel maker Sunice has done, producing a whole line of clothing that not only keeps you comfortable when you’re playing -- it also improves your appearance while doing it.
Howie Ellis, Executive Vice-President of Sunice, tells us a little bit more about how the company came to be: “Sunice is a technical outerwear brand founded in ski and managed from Canada that has developed a line of performance outerwear of unprecedented quality for golfers and other outdoor enthusiasts.”
He continues, “As a result of our broad exposure from the Olympic movement, Sunice expanded into the golf market in Canada and today is their market leader enjoying almost 70% market share in the golf category. Based on that success, we entered the US golf market and we merchandise an all-encompassing outerwear brand for both men and women.”
“We are committed to being 'Best in Class' in this category in terms of both product and distribution,” Ellis concluded.
A lofty goal indeed and something that every great company aspires to, but is unachievable without a product or service that sets it apart from the rest. Thankfully, Sunice says they’ve got that difference.
Once again, Ellis speaks. “As the industry leader in high performance technical fabrications, Sunice continually strives to identify fabric technology that will deliver the highest level of performance available in the market. Our leadership position in fabric separates us completely from our competition. Our fabric technologies include Gore-Tex, FlexVent, Zephal, Windstopper and X-Static -- and all are 'performance-proven' by tour professionals worldwide.”
A lot of fancy-sounding names, but there’s a reason why different fabrics are called by distinct monikers. For golfers, the “performance” is closely related to the properties of those fabrics.
“Our X-Static® technology represents the ultimate fusion of different characteristics into one fabric that is constructed with silver yarns that are 99.9% pure. It is a visible technology that is easily identifiable to the consumer; it has a permanent anti-odor/anti-microbial, as silver prevents the growth of bacteria. Further, it is anti-static as the fabric will dissipate any electrostatic charges near the body,” Ellis said.
“X-Static®is also thermodynamic which means that in warmer weather, body heat is conducted to the outside of the garment. In cooler weather, that body heat is evenly distributed throughout the garment. It is also extremely durable, is permanent, and is an easy care fabric which is important to today's consumer,” Ellis lectured.
The company’s Tour pros vouch for the comfort these fabrics offer. J.B. Holmes is known for his propensity to hit the long ball, but he says Sunice helps him perform at his highest level by making him feel good on the golf course.
“Sunice’s® golfwear is absolutely superior technology-wise to anything else on the market, it truly helps me remain incredibly comfortable throughout tournaments no matter the weather and it’s also the best-looking product out there.”
What more can you ask for in golf apparel.
Here’s a look at what’s current with Sunice:
ProSport and Sport Layers Collections for 2012
Taking what we do best and applying it outside of the raingear spectrum has resulted in a Sunice ProSport and Sport Layering Collection. These categories feature Windstopper®by Gore as its high-end performance gear down to basic, lightweight and fashion driven layering pieces.
A true mélange of science and style in soft shells, sweaters, lightweight layering, thermal layering and windgear pieces.
What's New & Exciting For 2012?
Contrary to popular belief, adding layers to your golf wardrobe can enhance your overall physical performance and ultimately improve your golf game. Properly designed performance layers become an integral part of your game enhancing equipment.
Sunice Performance Layers are designed to create the ultimate golf apparel layering system that allows golfers to play at their very best in all weather conditions. Certain weather conditions demand the ultimate protection but it’s not always raining and windy.
For early in the season, cool mornings or damp at dawn, when you need an extra layer without the extra bulk or weight, the Otaki SuperLite FX™ Pullover is back and remains the ultimate choice. Invisible chest pocket zipper and moisture wicking properties are a couple of details that makes this piece stand out from the rest. Bright new color combinations also add interest.
4 completely new styles offer variety in pullover and full zip, shortsleeve and longsleeve, solid and plaid and an assortment of different weights. The new Winchester Thermal Lifestyle Jacket is also bound to get you noticed on and off the course.
For those weather conditions that are a little more demanding yet still do not have you reaching into your bag for a rainsuit, your ultimate choice should be a WindStopper® garment. The most breathable, 100% windproof, highly water repellent styles available from Sunice include the new Shellbrook as a lightweight pullover; while the Tamworth, York and Bantry all provide new design options in our infamous Windstopper® lined sweaters. One of the most important features in providing comfort in a garment is the fabric’s ability to breath.
Nothing comes close to the performance of Windstopper®, yet another high quality fabric from our friends at Gore®. Classic colors such as Midnight and Platinum Melange bring tradition to a very cutting edge, technical fabrication.
For further information, check out the Sunice website at: www.Sunice.com
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