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Get the golf enthusiast’s point-of-view at GolfTheUnitedStates.com!
Manassas, VA – After reporting on the best in golf from many different parts of the country over the past eight years, formerly regionally based GolfTheMidAtlantic.com is going ‘national’ with the launch of GolfTheUnitedStates.com.
“Because of my schedule and various other considerations, I found myself playing at a number of different places around the country quite often, so it no longer made sense to ‘limit’ ourselves to the Mid-Atlantic region,” remarked Editor and Publisher Jeff Rendall in discussing why the brand is being changed after nearly a decade as GolfTheMidAtlantic.com.
A lot has changed in those years for Rendall, including taking on several new clients to his freelance writing business and ‘expanding’ the family as well, so he felt it was time to turn in a different direction. GolfTheUnitedStates.com will allow for more flexibility, not only in travel/regional emphasis but also to provide a voice for worldwide manufacturers to discuss their equipment offerings.
“We’ve always enjoyed covering the equipment aspect of the golf industry,” Rendall said. “We know that golfers like to try new products, and one of the major pushes of the new publication will be lots of equipment reviews. It won’t exactly be Golf Digest’s ‘Hot list,’ but we’ll seek to find the latest and greatest – and provide an average player’s point-of-view on whatever we feature. We all know the pros can use the advanced technology to their benefit, but can everyone really get something out of it?”
GolfTheUnitedStates.com will continue to be based in the Washington, DC metro region, so there will still be plenty of Mid-Atlantic flavor to it – but Rendall is working on bringing onboard other regionally based writers and editors to provide truly national coverage. “It’s going to offer a little of everything, and we’ll make sure that whatever we cover is considered the best in any particular region. Readers can be assured that if we feel good enough about featuring a course or resort (or a private club), it’s worthwhile to make a visit there themselves.”
Rendall is also quick to point out that GolfTheUnitedStates.com will differ from other national golf magazines because it will offer ‘expertise’ only in the average golfer/traveler’s point-of-view. “We may offer instruction tips and that type of thing from time-to-time, but we’re really all about presenting topics that golf enthusiasts will relate to. Golf tips are already thoroughly covered in the ‘big’ publications, so we’ll focus on what ‘average’ enthusiasts would like, and the places they’d like to go.”
Because advertising will be somewhat limited on the site, golf will always be the main focus. The ‘big’ publications are loaded with ads… GolfTheUnitedStates.com will be loaded with golf.
One thing will stay the same in the transition, the emphasis on quality. "We have a motto: ‘Not just different, but better.’ We’ve worked extremely hard in covering golf for the last decade, and that work will continue," Rendall said. "We really want it to be a participatory publication, and we welcome comments and questions."
Suggestions and inquiries should be sent to: JRendall@GolfTheUnitedStates.com.
